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Companies · AMZN

AMZN Reported this cycle

Amazon.com

Seattle, WA Founded 1994 NASDAQ Big Tech / Cloud Platforms

AI-generated · informational only · not investment advice · verify before relying.

Latest analysis

Updated Oct 30, 2026

Amazon Q3 2026: Fulfillment expansion and geopolitical regulatory risks dominate operational outlook

Amazon's third-quarter filing emphasizes aggressive fulfillment-network expansion to support anticipated shipment-volume growth and third-party seller adoption, while flagging deepening geopolitical and regulatory headwinds in China and India that constrain operational structure and create uncertain compliance exposure. Fulfillment costs remain a core operational variable sensitive to unit volume, product mix, and payment-processing leverage, with the company actively optimizing facility deployment against evolving competitive and regulatory constraints.

Tone: cautious

Revenue

$716.9B

AMZN 10-K · FY 2025

Employees

1,576,000

Revenue FY2024

$638B

Founded

1994

Profile

AMZN 10-K Item 1 · Feb 6, 2026

Amazon.com is a diversified technology and retail company operating across three segments: North America, International, and Amazon Web Services. The company serves consumers, sellers, developers, enterprises, content creators, and advertisers through online and physical stores, cloud computing services, electronic devices, and digital content. AWS provides on-demand technology services including compute, storage, database, analytics, and artificial intelligence to developers and enterprises of all sizes globally.

Read filing description ↓

We seek to be Earth's most customer-centric company. We are guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. In each of our segments, we serve our primary customer sets, consisting of consumers, sellers, developers, enterprises, content creators, advertisers, and employees. We have organized our operations into three segments: North America, International, and Amazon Web Services ('AWS'). We serve consumers through our online and physical stores and focus on selection, price, and convenience. We design our stores to enable hundreds of millions of unique products to be sold by us and by third parties across dozens of product categories. Customers access our offerings through our websites, mobile apps, Alexa, devices, streaming, and physically visiting our stores. We also manufacture and sell electronic devices, including Kindle, Fire tablet, Fire TV, Echo, Ring, Blink, and eero, and we develop and produce media content. We seek to offer our customers low prices, fast and free delivery, easy-to-use functionality, and timely customer service. In addition, we offer subscription services such as Amazon Prime, a membership program that includes fast, free shipping on tens of millions of items, access to award-winning movies and series, live sports, and other benefits. We serve developers and enterprises of all sizes, including start-ups, government agencies, and academic institutions, through AWS, which offers a broad set of on-demand technology services, including compute, storage, database, analytics, artificial intelligence and machine learning, and other services.

Primary products

  • Online stores
  • Physical stores
  • Amazon Prime
  • Amazon Web Services (AWS)
  • Kindle
  • Fire tablet

Business segments

North America International Amazon Web Services

End markets

Consumers Sellers Developers and Enterprises Content Creators Advertisers Advertisers Government agencies Academic institutions

Geographies

North America International China India

Named customers

Third-party sellers on Amazon marketplace AWS customers (hyperscalers, enterprises, governments) Amazon advertising customers

Named competitors

Physical, e-commerce, and omnichannel retailers E-commerce service providers Web and infrastructure computing services (Azure, Google Cloud) Electronic device manufacturers
“We believe that the principal competitive factors in our retail businesses include selection, price, and convenience, including fast and reliable fulfillment.” Competitive position, as stated in the filing

Revenue commentary · FY 2025

Total net sales increased from $637.959 billion in 2024 to $716.924 billion in 2025, driven by growth in both net product sales and net service sales.

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Analysis, signals, diligence answers, M&A activity and every quote, each citing the filing it came from.

SeventhBiz analysis 6 signals 22 diligence answers 2 M&A transactions SWOT