Companies · BRZE
Braze
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Latest analysis
Updated Oct 20, 2026
Salesforce acquires Braze for approximately $5.66 billion in enterprise value at $47.50 per share in cash.
Salesforce entered into a definitive merger agreement to acquire Braze for approximately $5.66 billion in enterprise value, paying $47.50 per share in cash — a transaction unanimously approved by Braze's board. The deal positions Braze's real-time event-streaming architecture and BrazeAI decisioning capabilities within Salesforce's four-layer platform stack (Data 360, Customer 360, Agentforce, SIForce), with the transaction expected to close in Salesforce's fiscal year 2028 subject to shareholder and regulatory approvals. Co-founders William Magnuson and Jonathan Hyman are among the key stockholders party to a voting and support agreement committing their shares in favor of the merger.
Tone: bullishRevenue
$738.2M
BRZE 10-K · FY 2026
Employees
1,988
Revenue growth YoY
+24.4%
Founded
2011
Profile
BRZE 10-K Item 1 · Mar 25, 2026Braze is a leading customer engagement platform that helps brands build and maintain direct, personalized relationships with consumers across digital channels. The platform ingests first-party data in real time, applies AI-driven orchestration and segmentation, and delivers cross-channel messaging at enterprise scale. Braze serves 2,609 customers across industries including retail, media, gaming, financial services, and healthcare.
Read filing description ↓ Collapse description ↑
Braze is a leading customer engagement platform that empowers brands to Be Absolutely Engaging. Customer Engagement is an emerging category of business activity and software which we define as the full set of activities that companies use to build and maintain direct, meaningful relationships with their customers. Our platform brings together rich, first-party context, transforms that context with composable intelligence (models, agents, and operators), and delivers continuous, and personally relevant interactions across channels. As of January 2026, 2,609 customers around the world trusted Braze to power their cross-channel customer engagement strategies. In January 2026, our platform enabled interactions with 8.0 billion monthly active users via our customers' apps, websites, and other digital interfaces, up from 7.2 billion in January 2025. We built Braze to facilitate the craft of customer engagement — a pursuit that is distinct from merely the activity of sending marketing messages. The craft of customer engagement brings together diverse skillsets, bold creativity, the sophisticated use of AI, data, and an agile, experimental approach to the strategy that unlocks value in more of the moments that matter for customers as they move through their journey with a brand. Our platform is also designed to serve the needs of customers across sizes, stages of growth, industries, and geographies. We employ a land-and-expand business model centered around offering products that are easy to adopt and have a rapid time to value. A key aspect of Braze's differentiation is that we offer a platform, not a point solution, that gives brands an end-to-end solution for achieving their customer engagement goals.
Primary products
- BrazeAI Decisioning Studio
- BrazeAI Agent Console
- BrazeAI Operator
- BrazeAI Liquid Assistant
- BrazeAI Item Recommendations
- BrazeAI Predictive Suite
End markets
Geographies
Named customers
Named competitors
“We face competition from software companies that offer marketing solutions, such as Adobe, Salesforce, Iterable, and Klaviyo.” Competitive position, as stated in the filing
Revenue commentary · FY 2026
Revenue grew 24.4% year-over-year from fiscal year ended January 31, 2025 to fiscal year ended January 31, 2026, following 25.8% growth in the prior year period.
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Analysis, signals, diligence answers, M&A activity and every quote, each citing the filing it came from.