Companies · CBRL
Cracker Barrel
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Revenue
$3.3B
CBRL 10-K · FY 2026
Employees
74,500
Revenue FY2025
$3.5B
Founded
1969
Profile
CBRL 10-K Item 1 · Sep 25, 2026Cracker Barrel Old Country Store, Inc. operates a chain of 655 full-service restaurant and gift shop locations across 43 states, targeting both travelers and local customers with home-style country cooking and nostalgic retail merchandise. The company generates approximately 81% of revenue from its restaurant operations and 19% from its gift shops. During fiscal 2026, the company divested its Maple Street Biscuit Company subsidiary and reversed several brand modernization initiatives following negative consumer reaction.
Read filing description ↓ Collapse description ↑
Cracker Barrel Old Country Store, Inc. is principally engaged in the operation and development of the Cracker Barrel Old Country Store concept. Originally founded in 1969, we are headquartered in Lebanon, Tennessee and are organized under the laws of the State of Tennessee. Our Cracker Barrel stores are intended to appeal to both the traveler and the local customer, and we believe they have consistently been a consumer favorite. We pride ourselves on our consistent quality, value and friendly service. As of September 11, 2026, no Cracker Barrel stores were franchised. The format of our stores consists of a trademarked rustic old country-store design offering a full-service restaurant menu that features home-style country food and a wide variety of decorative and functional items such as rocking chairs, holiday and seasonal gifts, toys, apparel, cookware and foods. All stores are freestanding buildings and consist of approximately 20% of gift shop space with the remainder dedicated to our restaurant, training and storage space. Our stores have stone fireplaces and are decorated with antique-style furnishings and other authentic and nostalgic items, reminiscent of and similar to those found and sold in the past in traditional old country stores. Our restaurants serve breakfast, lunch and dinner daily and offer dine-in, pick-up and delivery services. Approximately 20% of our restaurant sales are generated through our off-premise channels, which include Individual To Go, Third-Party Delivery and Catering and Occasion. During 2026, the Company completed the divestiture of its Maple Street Biscuit Company business, including the MSBC tradename and the assets used in 35 MSBC locations.
Primary products
- full-service restaurant menu
- home-style country cooking
- breakfast items
- lunch and dinner items
- multi-serving takeout family meal baskets
- Heat n' Serve meals
Business segments
End markets
Geographies
Named customers
“We believe we compete effectively and have successfully differentiated ourselves from many of our competitors in the restaurant and retail industries through a unique brand and guest experience, which offers a diversified full-service menu and a large variety of nostalgic and unique retail items.” Competitive position, as stated in the filing
Revenue commentary · FY 2026
Total revenue declined from $3.48 billion in fiscal 2025 to $3.32 billion in fiscal 2026, reflecting the impact of store closures, the MSBC divestiture, and negative comparable store sales trends driven by brand-related headwinds.
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