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Companies · GOOGL

GOOGL Reported this cycle

Alphabet Inc.

Mountain View, CA Founded 1998 NASDAQ Big Tech / Cloud Platforms

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Latest analysis

Updated Oct 29, 2026

Alphabet Q3 2026: YouTube ads decline YoY amid platform maturity; Google Cloud growth accelerates

Alphabet's consolidated revenue grew 15.1% annually through Q3 2026, but YouTube advertising revenue contracted year-over-year for the first time in this filing cycle, signaling structural pressure on digital video CPMs. Google Cloud revenue acceleration and YouTube subscription bundling with Gemini access represent the company's primary growth levers, while content acquisition costs remain variable and tied to YouTube revenue performance.

Tone: cautious

Revenue

$402.8B

GOOGL 10-K · FY 2025

Employees

190,820

Revenue FY2024

$350B

Founded

1998

Profile

GOOGL 10-K Item 1 · Feb 5, 2026

Alphabet Inc. is the parent company of Google, operating across two primary Google segments — Google Services and Google Cloud — alongside a portfolio of early-stage Other Bets businesses. Google Services encompasses Search, YouTube, Android, Chrome, Maps, and advertising, while Google Cloud provides AI-optimized infrastructure, developer platforms, and enterprise productivity tools. The company has positioned itself as an AI-first organization since 2016, with AI embedded across all major product lines.

Read filing description ↓

Alphabet is a collection of businesses — the largest of which is Google. We report Google in two segments, Google Services and Google Cloud, and all non-Google businesses collectively as Other Bets. Supporting these businesses, we have centralized certain AI-related research and development focused on advanced research in AI and developing the frontier models that serve our businesses, which is reported in Alphabet-level activities. Alphabet's structure is about helping each of our businesses prosper through strong leaders and independence. We are focused on building an even more helpful Google for everyone, and we aspire to give everyone the tools they need to increase their knowledge, health, happiness, and success. Google Search helps people find information and make sense of the world in more natural and intuitive ways, with trillions of searches on Google every year. YouTube provides people with entertainment, information, and opportunities to learn something new and helps support the creator economy through the YouTube Partner Program. Google Cloud helps customers build for the future, improve productivity, reduce costs, and unlock new growth engines. We continually innovate and build new products and features to help our users, partners, customers, and communities and have invested more than $200 billion in research and development in the last five years in support of these efforts. We believe AI is a profound platform shift that can bring meaningful and positive change to people and societies across the world, and to our business. We aim to build the most advanced, safe, and responsible AI through our full-stack approach, which spans AI-optimized infrastructure; world-class research, including models and tooling; and our products and platforms that bring AI to billions of people, developers, and enterprises.

Primary products

  • Google Search
  • YouTube
  • Android
  • Chrome
  • Gmail
  • Google Drive

Business segments

Google Services Google Cloud Other Bets

End markets

Online advertising Enterprise cloud services Consumer subscriptions Digital content and applications Autonomous transportation Life sciences Consumer hardware devices

Geographies

Asia Europe North America

Named competitors

Amazon (AWS, advertising) Microsoft (Azure, Copilot, advertising) Meta (Facebook, Instagram, advertising) Apple (devices, subscriptions)
“Competing successfully depends heavily on our ability to continually develop and distribute innovative products and technologies to the marketplace across our businesses.” Competitive position, as stated in the filing

Revenue commentary · FY 2025

Total revenues grew from $350.0 billion in 2024 to $402.8 billion in 2025, driven by continued growth across Google Services, Google Cloud, and Other Bets.

The rest of GOOGL is for subscribers

Analysis, signals, diligence answers, M&A activity and every quote, each citing the filing it came from.

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