Companies · HELE
Helen of Troy
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Latest analysis
Updated Nov 4, 2026
Helen of Troy Board unanimously rejects Empower Brands' $37.00/share unsolicited bid, cites strategic plan inflection and tariff refund reinvestment as sources of superior standalone value.
Helen of Troy's Board has unanimously rejected a $37.00 per share cash acquisition proposal from Empower Brands Holdings Group (a Spectrum Brands/Oaktree Capital joint venture), characterizing the offer as opportunistic and timed to exploit tariff-driven stock price dislocation. The company counters with a five-year standalone plan projecting low-to-mid single-digit net sales growth, high-single-digit Adjusted EBITDA growth, and mid-to-high-teens Adjusted EPS growth, anchored by four designated Power Brands (OXO, Osprey, Braun, Olive & June). Early execution metrics — Q2 FY27 Adjusted EBITDA margin of 11.2% versus 8.4% a year ago, net leverage reduced to 3.0x, and FY27 free cash flow outlook raised to $120–$140 million — provide the Board's empirical foundation for the rejection.
Tone: bullishRevenue
$1.8B
HELE 10-K · FY 2026
Employees
1,854
Revenue FY2025
$1.9B
EBITDA margin
10.4%
Profile
HELE 10-K Item 1 · Apr 23, 2026Helen of Troy is a global consumer products company operating two segments — Home & Outdoor and Beauty & Wellness — selling branded products across kitchenware, hydration, outdoor gear, hair care, nail care, and wellness devices. The company markets in approximately 100 countries under owned brands such as OXO, Hydro Flask, Osprey, Drybar, and Olive & June, as well as licensed brands including Vicks, Braun, Honeywell, and Revlon. During fiscal 2026, the company underwent significant leadership and organizational changes, including appointing a new CEO and undertaking a comprehensive strategic review.
Read filing description ↓ Collapse description ↑
We are a leading global consumer products company offering creative products and solutions for our customers through a diversified portfolio of brands. We have built leading market positions through new product innovation, product quality and competitive pricing. We go to market under a number of brands, some of which are licensed. Our portfolio of brands includes OXO, Hydro Flask, Osprey, Vicks, Braun, Honeywell, PUR, Hot Tools, Drybar, Curlsmith, Revlon and Olive & June, among others. We currently operate in two reportable business segments: Home & Outdoor, which offers a broad range of outstanding world-class brands that help consumers enjoy everyday living inside their homes and outdoors, including innovative products for home activities such as food preparation and storage, cooking, cleaning, organization and beverage service, as well as outdoor performance range, on-the-go food storage and beverageware including lifestyle hydration products, coolers and food storage solutions, backpacks and travel gear; and Beauty & Wellness, which provides consumers with a broad range of outstanding world-class brands for beauty and wellness, including hair styling appliances, grooming tools, liquid and aerosol personal care products and nail care solutions, as well as humidifiers, thermometers, water and air purifiers, heaters and fans. During fiscal 2026, we made significant organizational and operational changes designed to stabilize our business. The Board of Directors appointed a new Chief Executive Officer with transformation experience needed to help drive our next phase of value creation. Under this new leadership, we are currently engaged in a comprehensive review of our strategic priorities as we re-position our Company to deliver sustained revenue and profit growth, increase market share and create superior long-term value for all stakeholders.
Primary products
- food storage containers
- kitchen utensils for cooking and preparing salads, fruits, vegetables and meats
- graters, slicers and choppers
- baking essentials
- kitchen organization
- bath, cleaning, infant and toddler products and coffee preparation tools and electronics
Business segments
End markets
Geographies
Named customers
Sales to our largest customer, Amazon.com Inc., accounted for approximately 20%, 22% and 21% of our consolidated net sales revenue in fiscal 2026, 2025 and 2024, respectively. Sales to our second largest customer, Walmart, Inc., including its worldwide affiliates, accounted for approximately 13%, 11% and 9% of our consolidated net sales revenue in fiscal 2026, 2025 and 2024, respectively. Sales to our third largest customer, Target Corporation, accounted for approximately 12%, 11% and 10% of our consolidated net sales revenue in fiscal 2026, 2025 and 2024, respectively. No other customers accounted for 10% or more of consolidated net sales revenue during these fiscal years. Sales to our top five customers accounted for approximately 50%, 49% and 47% of our consolidated net sales revenue in fiscal 2026, 2025 and 2024, respectively.
Named competitors
“We are well positioned in the industry segments and markets in which we operate, often holding leading market share positions.” Competitive position, as stated in the filing
Revenue commentary · FY 2026
Consolidated net sales revenue decreased 6.4%, or $121.4 million, to $1,786.3 million in fiscal 2026 compared to $1,907.7 million in fiscal 2025, driven by an organic business decline of 12.2%, partially offset by acquisition contribution of 5.6% from Olive & June.
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