Nu Holdings

We launched Nu to revolutionize financial services for Latin American consumers and small businesses, challenging the status quo of incumbent banks. These banks historically applied homogeneous underwriting methodologies and lacked customer obsession, often resulting in high fees and interest costs for consumers. We are in the early stages of becoming a technology company that is revolutionizing a broad range of services by putting the customer at the center of their strategies and designing experiences based on mobile-first and cloud-based models. Our business is based on four core principles: (1) having a customer-centric culture; (2) prioritizing human-centric design, products, services and interactions to create extraordinary customer experiences; (3) developing advanced proprietary technologies built from the ground up by some of the best engineering talent from around the world; and (4) leveraging data science and powerful proprietary models that support every aspect of our business. To date, we have made substantial strides with our Money Platform, which comprehensively supports users through what we call the 'Five Financial Seasons': spending, saving, investing, protecting, and borrowing. As of December 31, 2025, we had 131 million customers across Brazil, Mexico and Colombia. We believe Nu is one of the world's largest digital financial services platforms, and one of the leading technology companies in the world. Our self-reinforcing business model includes seven key elements: more customers, more engagement and scale, more data, lower costs, attractive fees and rates, better products and experiences, and a growing Nu ecosystem. In Brazil, we became the largest private financial institution by number of customers, reaching 113 million customers and serving 62% of the population. Our revenues grew 37% year-over-year, to US$15.8 billion in 2025, while net income grew 45% from 2024 to close at US$2.9 billion.