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Companies · PSNY

PSNY Reported this cycle

Polestar

Gothenburg, Sweden Founded 2017 Automotive & EV

AI-generated · informational only · not investment advice · verify before relying.

Latest analysis

Updated Oct 8, 2026

Polestar reports Q3 2026 retail sales of 14,371 cars, marking best third quarter with nine-month total of 44,790 units, both up ~1% YoY despite challenging market conditions.

Polestar delivered its strongest third quarter on record with 14,371 retail sales, reflecting modest year-over-year growth of 1% despite acknowledged market headwinds. Nine-month 2026 volumes reached 44,790 units, essentially flat to prior year (+0.6%), though U.S. business contracted 8% in Q3 following the Connected Vehicle Rule decision by U.S. authorities. The company is advancing its product portfolio with the start of Polestar 5 customer deliveries and introduction of the new Polestar 4 SUV, both positioned to capture growth in the premium European EV segment.

Tone: cautious

Revenue

$3.1B

PSNY 20-F · FY 2025

Employees

1,686

Revenue FY2024

$2B

Founded

2017

Profile

PSNY 20-F Item 4.B · Apr 17, 2026

Polestar is a pure-play premium electric vehicle brand headquartered in Gothenburg, Sweden, designing performance BEVs across four active models sold in 28 markets. The company operates an asset-light, capital-efficient business model by leveraging the manufacturing and technology infrastructure of its founding partners, Volvo Cars and Geely. Polestar is actively transitioning its sales model from direct-to-customer to a non-genuine agency structure to expand retail reach.

Read filing description ↓

Polestar is a pure play, premium electric car brand headquartered in Sweden, designing performance cars engineered to excite consumers and drive change. Polestar believes that it defines market-leading standards in design, innovation and sustainability. Polestar is determined to improve society by accelerating the shift to sustainable mobility. Polestar was established as a premium electric car brand by Volvo Cars and Geely in 2017. Polestar benefits from the technological, engineering and manufacturing capabilities of these established global car manufacturers. Polestar has a capital-efficient, asset-light business model. Polestar's cars are on the road in 28 markets across Europe, North America, and the Asia Pacific region. Polestar's line-up includes four performance battery electric vehicles (BEVs) at the end of 2025. Polestar's cars are manufactured in China, the U.S., and South Korea. Polestar is transforming its sales model to support strategic growth and commercial performance. In markets other than North America, Polestar has been transforming its commercial operations to complement its direct-to-customer sales approach by establishing an active selling partner structure since the beginning of 2024. The active selling partner structure is organized as a non-genuine agency ('NGA') model, under which selling partners are provided with incentives and a degree of operational independence to actively support the sale of Polestar vehicles. Polestar's research and development expertise is a core competence and Polestar believes it represents a significant competitive advantage for Polestar. Located in Gothenburg, Sweden, the research and development team focuses on areas such as bonded aluminum architectures, high-performance electric motor and bi-directional compatible battery packs, in-car software development and advanced engineering and research.

Primary products

  • Polestar 2
  • Polestar 3
  • Polestar 4 coupé
  • Polestar 5
  • Polestar 6
  • Polestar 7

End markets

Premium performance electric vehicles Fleet customers Corporate key accounts Leasing companies Rental companies

Geographies

Europe ex-Nordics Nordic countries Asia Pacific North America

Named customers

Volvo Cars Ziklo Bank AB Polestar Times Technology

Named competitors

Tesla Audi BMW Mercedes Lucid Rivian Xpeng Nio
“Polestar and Tesla are the top two global pure play premium electric vehicle manufacturers in mass production.” Competitive position, as stated in the filing

Revenue commentary · FY 2025

Reported in USD (thousands). Total revenue increased from $2,034,261 thousand in 2024 to $3,058,109 thousand in 2025, driven by a 34% increase in retail sales volumes and a significant rise in carbon credit sales from $10,918 thousand to $192,386 thousand.

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Analysis, signals, diligence answers, M&A activity and every quote, each citing the filing it came from.

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