Companies · ROKU
Roku
AI-generated · informational only · not investment advice · verify before relying.
Latest analysis
Updated Nov 6, 2026
Roku acquired by Fox Corporation for $9.75B in stock-and-cash transaction; delisted from Nasdaq effective Nov 9
Fox Corporation closed its acquisition of Roku on November 6, 2026, in a two-step merger, converting each Roku share into 0.9799 Fox Class A shares plus $95.30 cash. The deal values Roku at approximately $9.75 billion. Roku's board and executive leadership resigned effective at closing; the company is now a wholly owned subsidiary of Fox and will delist from Nasdaq on November 9.
Tone: neutralRevenue
$4.7B
ROKU 10-K · FY 2025
Revenue FY2024
$4.1B
Headquarters
San Jose, CA
Profile
ROKU 10-K Item 1 · Feb 13, 2026Roku is a leading TV streaming platform that generates revenue through digital advertising, streaming service distribution, and the sale of streaming devices and related products. The company operates two segments: Platform, which monetizes user engagement through advertising and content partnerships, and Devices, which sells streaming players, Roku-made TVs, and related hardware. Roku's strategy prioritizes growing Platform revenue and profitability by expanding its installed base of Streaming Households.
Read filing description ↓ Collapse description ↑
Our two reportable segments are the Platform segment and the Devices segment. Platform revenue is generated from the sale of digital advertising (including direct and programmatic video advertising, ads integrated into our user interface ('UI'), and related services) and streaming services distribution (including subscription and transaction revenue shares, the sale of Premium Subscriptions, the sale of owned and operated subscription services, and the sale of branded app buttons on remote controls). Devices revenue is generated from the sale of streaming players, Roku-made TVs, smart home products and services, audio products, and related accessories. We expect to continue to manage the average selling prices of Roku streaming devices in an effort to sell more devices, which we believe will increase our Streaming Households. We expect that this trade off from Devices gross profit or loss to grow Streaming Households should result in increased Platform revenue and Platform gross profit over time. Since our IPO in 2017, the streaming TV industry has evolved meaningfully, with Americans now spending significantly more TV time streaming than watching traditional TV. Our business has also grown and evolved, and we are now primarily focused on growing Platform revenue and profitability. The key performance metrics we use to evaluate our business, measure our performance, develop financial forecasts and make strategic decisions are Streaming Hours, Platform revenue, Adjusted Earnings Before Interest, Taxes, Depreciation and Amortization ('Adjusted EBITDA'), and Free Cash Flow.
Primary products
- streaming players
- Roku-made TVs
- Roku TV OS
- The Roku Channel
- Premium Subscriptions
- smart home products and services
Business segments
End markets
Geographies
Named competitors
“To remain competitive and maintain our position as a leading TV streaming platform, we need to continuously invest in our platform, product development, marketing, service and support, and device distribution infrastructure.” Competitive position, as stated in the filing
Revenue commentary · FY 2025
Total net revenue grew from $4.11 billion in 2024 to $4.74 billion in 2025, driven primarily by Platform segment growth.
The rest of ROKU is for subscribers
Analysis, signals, diligence answers, M&A activity and every quote, each citing the filing it came from.